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12 – WHY WOULD I PAY TO WATCH TV?

TV was free in 1954. 

Well, free after you bought a set, which was an expensive proposition. A 21-inch black-and-white inside a large wooden cabinet sold for about $250. That already seems like a lot, but we’re also talking 1954 dollars. According to the Bureau of Labor Statistics, that set would cost nearly $2,900 today.

The first color TV set for the public went on sale in 1954. That cost about $1,000. Then. That’s the equivalent of about $11,000 in 2024. That’s a lot of loot, considering only NBC aired prime-time programs in color, and all news and sports was in black and white.

Which is why barely more than half of the country had sets in 1954. Add to that the expense of mounting an antenna on your roof – you had to do that to get the signal until they started building smaller sets with their own “rabbit ears.”

After that, TV was free.

But, as you probably surmised, TV prices dropped. While just about everything else you can think of has soared in price, TV set prices, accounting for deflation, have fallen more than 90%.

TV became a bargain. By the 1970s, most people had color sets. And everything was broadcast in, as NBC used to put it, “living color.”

The problem is that a sharp TV picture – something we take for granted – was hard to come by. Antennas sort of worked, except in big cities and rural areas. People would sometimes stand by their set because they believed that through some static electrical phenomenon it improved the picture.

The solution was to deliver TV service a different way – through cables attached to a system that got its signal from another new invention, satellites. 

Not only would the new cable systems show regular local and national programming, but it would open up lots of space for new and different channels. That included channels that could show the more intense films being released in theaters without cuts.

There was a catch: You had to pay for cable TV.

We do it routinely now, for it or satellite or fiber-optic. But older people, among them my parents, found the idea offensive. They held off as long as they could.

It took my parents into the 1980s to give in. But give in they did – in their later years, they loved watching shows on HBO (as we discussed in No. 19 last week). And, of course, they couldn’t get the YES Network, the channel of their beloved New York Yankees, fast enough.

What they found was that the quality of the picture was infinitely better. So much so that people were able to use TV sets with high definition – a picture so clear that professional sports now use it to determine if a game official called a play correctly.

But if you had told them in 1954 that they would spend more than $1,000 a year to get a TV picture, my Dad would say, as he often did when something seemed ridiculous, “Get outta here!”

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19 – BADA BING

There was nothing on television like “The Sopranos” in 1954.

In fact, there was nothing in the movies like “The Sopranos.”

In further fact, if you were to go back in time with a recording of “The Sopranos” (and some 1954-compatible way of playing it), there’s a chance you’d be arrested in much of the United States.

It was risque to even imply sex and violence, and communities had laws about what constituted obscenity. On TV, married couples had separate beds. There was never any blood coming from a gunshot wound in a Western or crime film. 

And the most scandalous utterance in film, even into the early 1960s, was Rhett Butler’s final statement in “Gone With the Wind”: “Frankly. my dear, I don’t give a damn.”

Contrast that with “The Sopranos.” 

Tony Soprano, a New Jersey mob boss, has his office in a strip club called the Bada Bing. He gets his way through beating and killing people. His vocabulary is chockablock with scatological and carnal synonyms. 

Between Clark Gable and James Gandolfini was the Hays Code. It was Hollywood’s self-censorship effort to avoid government getting involved. Up until the late 1960s, it was a strict guide to how a movie and, later, TV show maker could portray elements of real life that make some people uncomfortable.

And there were people who were uncomfortable even with what was being put out. In 1964, because movies were pretty safe places to let kids go by themselves, my parents had no problem allowing me to see “Dr. Strangelove, or How I Learned to Stop Worrying and Love the Bomb.” It’s a classic (and about the only Kubrick film I actually enjoy, but that’s not important here).

When I told some of the kids in my neighborhood about it, they were scandalized. The local Catholic newspaper had condemned the movie – most likely because George C. Scott’s character starts the movie in bed with a woman who answers his phone.

Efforts to crack the Hays Code finally succeeded in the late 1960s. 

Three years after seeing “Dr. Strangelove,” my 8-year-old brother and I went to the Town Theatre in Glen Cove to see what we thought – because of the advertising – was a comedy. 

When we came out of seeing “Bonnie and Clyde,” both my brother and I were afraid to tell our parents what we had seen, which had culminated with the piercing of the title characters’ bodies with what seemed like hundreds of bullets. (NOTE: Maybe there should have been a spoiler alert there, but that also is something people in 1954 wouldn’t know about.)

My family apparently wasn’t the only one that felt a little misled. And yet, films with more explicit violence and sex were extremely popular amid the turmoil of the era.

So the motion picture industry developed a rating system to replace the Hays Code. It ranged from G, movies that had nothing anyone could reasonably object to, to X, movies with very graphic sex and violence that theaters would not allow under age 17 to see. The X rating, now synonymous with pornography and bloody films, evolved to NC-17.

In 1954, movies were an important component of local television. They filled afternoon slots, weekend slots, late slots.

But because TV is so easily accessible to families, many of the movies that broke through the various taboos were doomed to be either not airable or edited to distraction. 

That’s where cable television came in. Certain premium channels – HBO, Showtime and Starz among them – showed the movies uncut. Then they started developing shows of their own, such as “The Sopranos,” many of them just as compelling as any movie. 

My parents, after a little hesitance because of its depiction of Italian-Americans, came to embrace “The Sopranos.” Although my Dad was always dismissive of anything with “bad language,” both my parents always looked forward to good entertainment. 

That’s the bottom – whether you see it or not – line.

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